How Much Should I Spend On a New Website?

Spend enough to get a website that genuinely works — and not so little that you have to do it again in two years.

Verity Consultants · 4 February 2026 · 6 min read

The right amount to spend depends on what the website needs to do, not on what someone is willing to charge you.

Start with the objective

A website that simply needs to make a small business look credible and be found locally costs less than one that needs to generate bookings across multiple locations, sell products online or handle complex enquiries.

The cost of spending too little

A website that cannot be found, cannot be updated easily or no longer represents the business often ends up being replaced sooner than planned, which means paying twice.

The cost of spending too much

It is also possible to overspend, buying functionality, pages or complexity the business doesn't need. An honest provider scopes around your objectives rather than upselling.

How this relates to Verity's packages

Verity's three website packages start at £1,995 (Presence), £3,495 (Growth) and £5,995 (Signature). Full details of what each includes are on our Website Packages page. The content dashboard, which lets your team make everyday updates, is included with Growth and Signature only.

A practical approach

Write down what the website needs to achieve over the next three years. Use that list to get comparable quotes, and compare what is included, not just the price. For a breakdown of cost factors, read How Much Does a Business Website Cost in the UK?

Next step

Discuss your website project

Tell us what your business needs and we'll explain how we'd approach it — no obligation.

Start your project