Before you rebuild it, find out what's actually wrong.
A website can underperform for dozens of reasons. Sometimes the design is the problem. Sometimes it's the structure. Sometimes it's the message. Sometimes it's Search Engine Optimisation (SEO), meaning how easily Google can find and understand the site. Often it's a combination. A Verity Website & SEO Audit provides an independent, commercially focused assessment of what is working, what isn't, and what should happen next.
Six areas, looked at properly.
The audit covers the things that actually affect whether your website works for the business — not just a technical checklist.
First impression & credibility
- Who you are
- What you do
- Who you help
- Why someone should choose you
- What they should do next
Design & user experience
- Visual hierarchy
- Navigation
- Readability
- Mobile experience
- Page layouts
- Calls to action
- Forms
- Accessibility basics
- Customer journey
Content & messaging
- Clarity
- Service positioning
- Headlines
- Page structure
- Trust
- Differentiation
- Calls to action
- Missing content
- Repetition
SEO foundations
- Titles
- Descriptions
- Headings
- Site structure
- Internal linking
- Indexability
- Canonicalisation
- Sitemap
- Technical issues
- Location & service targeting
- Content opportunities
Performance & technical health
- Page performance
- Mobile behaviour
- Broken links
- Image optimisation
- Technical errors
- Redirects
- Tracking & analytics setup
- General technical health
Conversion
Ultimately, the question is whether the website makes it easy for a prospective customer to take the next step. We look at the whole journey — from first impression to enquiry — and judge whether the site is helping or hindering that.
An audit combines technical review with human, commercial judgement — so the recommendations make sense for your business.
A clear, useful assessment — not a giant report.
You receive a structured assessment with prioritised findings: clear explanations of the problems, recommended actions, quick wins and larger strategic issues, and guidance on whether to improve, redesign or rebuild.
Problems that are actively working against you — the things worth fixing first because they're costing you enquiries, credibility or visibility.
Issues that aren't critical but should be addressed — improving them strengthens the site and prevents bigger problems later.
Things that aren't broken but could be noticeably better — areas where a relatively small change could bring a meaningful improvement.
Tools are useful inputs, not the whole audit.
Automated tools are good at identifying technical symptoms — broken links, missing tags, slow pages. They're a useful starting point, and we use them where they help.
But they can't fully judge whether your proposition makes sense, whether the website communicates trust, whether customers understand the offer, whether navigation reflects buying intent, whether design supports credibility, or whether the site's structure reflects commercial priorities.
Those judgements take a person who understands business, not just software. A Verity audit combines technical review with human, commercial judgement — so the recommendations make sense for your business, not just for a score.
If you're dealing with specific search visibility issues, see our SEO service for how we approach it within a build. For the speed measures we review, see Core Web Vitals explained.
You're not locked into a rebuild.
The audit should help determine the appropriate next step rather than assume the answer in advance. Depending on what we find, the right outcome might be any of these:
- Small fixes
- Content improvements
- SEO work
- Targeted redesign
- Full website redesign
- New website build
- No immediate action
If the audit points to a redesign or rebuild, you can see our approach on the Website Redesign and Web Design pages. If it points to smaller work, we can scope and quote that too.
If any of this sounds familiar.
- We know the website isn't working, but we don't know why.
- We're considering a redesign but want an objective view first.
- Our website looks fine but generates very few enquiries.
- We've been told we need SEO but don't know what that actually means.
- Traffic has dropped and we're not sure why.
- We inherited the website and don't really know what condition it's in.
Questions about the audit.
A structured assessment of your website across first impressions, design and user experience, content and messaging, SEO foundations, performance and technical health, and conversion. You receive prioritised findings, clear explanations and recommended actions — not a wall of automated scores.
Let Verity look at your website.
Tell us about your business and your website. A Verity consultant will review your request and come back with honest advice on whether an audit is the right next step.
The audit is a Verity-led professional service — not a free automated checker. Technology finds the signals; Verity makes sense of them.
Not sure what your
website needs?
That's exactly where an audit can help.