Website Maintenance: What to Review Each Quarter

Websites gradually go out of date. Services change, staff leave, forms stop sending, and small technical problems build up unnoticed. A structured review every three months catches most issues before they cost you enquiries.

This checklist is designed for business owners. Some items you can do yourself; others your website provider may handle.

Content and accuracy

• —Services: does the site describe what you currently offer, and nothing you have stopped?
• —Contact details: phone, email, address and opening hours, including holiday hours.
• —Team and about information: current people and roles.
• —Prices or "from" figures: if published, are they still correct?
• —Testimonials and projects: add recent examples.
• —Dates: remove outdated offers, events and seasonal content.

Enquiry routes

• —Send a test enquiry through every form and confirm it arrives.
• —Check that automatic acknowledgement emails still send.
• —Tap phone numbers and email links on a mobile.
• —Check booking or calendar integrations, if used.

A broken form is one of the most costly and least visible problems a site can have. See writing a contact page that generates enquiries.

Search visibility

Using Google Search Console:

• —Review clicks and impressions compared with the previous quarter.
• —Check the Page indexing report for new problems.
• —Review the Core Web Vitals report.
• —Look for security or manual action messages.

Seasonal businesses should compare with the same quarter last year as well. For timescale expectations, see how long SEO takes.

Speed and mobile experience

• —Test your homepage and main service page in PageSpeed Insights.
• —Look for large new images uploaded without optimisation.
• —Remove plugins, widgets or scripts that are no longer used.
• —Browse the site on a phone as a customer would.

Core Web Vitals explained covers what the scores mean.

Links

• —Check for broken internal and external links.
• —Make sure new pages are linked from relevant existing pages.
• —Check that any redirects still point to the right place.

Security and backups

• —Confirm the software, themes and plugins are up to date, if your platform requires it.
• —Confirm backups are running and that someone knows how to restore one.
• —Review who has admin access, and remove former staff or suppliers.
• —Check that the SSL certificate is valid.
• —Confirm the domain renewal date and that renewal contact details are current.

The National Cyber Security Centre's Small Business Guide provides practical security advice.

Privacy and legal pages

• —Review your privacy notice if you have added new forms, tools or tracking.
• —Check that cookie consent reflects the cookies currently in use. The ICO's guidance on cookies and similar technologies explains the requirements.
• —Update terms if your services or processes have changed.

This is general guidance, not legal advice.

Analytics

• —Check that analytics is still recording data.
• —Review which pages lead to enquiries.
• —Note any sharp change that needs investigating.

Annual items

Some checks suit a yearly review instead:

• —Whether the website still reflects your positioning and target customers.
• —Whether new services or locations need dedicated pages.
• —Whether the design and functionality still serve you, or the site needs a redesign. See signs your business has outgrown its website.

A printable quarterly checklist

• —Services and contact details accurate.
• —Every form tested.
• —Search Console reviewed.
• —Key pages speed-tested.
• —Broken links fixed.
• —Updates and backups confirmed.
• —Admin users reviewed.
• —Privacy and cookie information current.
• —Analytics recording.

Next steps

Our hosting and care plans, described on our website packages page, include routine technical maintenance. If you would like an independent review of your current site, consider a Website & SEO Audit.